How Katie Sturino Created a Bespoke Career to Empower Other Women

An entrepreneur, social media influencer, body-positivity advocate, and animal activist, her entire ethos has always surrounded that of empowering women of all shapes and sizes to find their confidence all while celebrating their unique personal style. Katie Sturino’s Instagram and blog, The12ishStyle.com has been grabbing the attention of millions of people thanks to her viral hashtags #SuperSizeTheLook and #MakeMySize and since then she even launched her own company in 2017 called Megababe which comprises of thoughtful personal care products that are also non-toxic. Since the last five years, the company has seen immense growth, not to mention that her new product launches see a waiting list of about 13,000 people which means that she has definitely exceeded her 5-year growth projection since the launch.

“I felt out of place because of my size, a lot of the time; that’s mental and I was not in a place where I was comfortable”

Today, her name is synonymous with entrepreneur-influencers in the industry and interestingly prior to becoming an entrepreneur, she was neck-deep in the fashion industry and has worked with top brands like Dolce & Gabbana and Chanel prior to starting her own PR agency at the age of 25 called Tinder, surprisingly, much before the Tinder we know of today. Even though she is quite the social media influencer today, it wasn’t always like this especially when she started off her career in the fashion industry. “I really hated that environment; I found fashion people to be very humorless and very rude, and that was really hard for me. I also think I felt out of place because of my size, a lot of the time; that’s mental and I was not in a place where I was comfortable. I was always the biggest person in the room; I couldn’t fit into the samples at Dolce. I always felt uncomfortable, I think,” she said. Always a creative person, she needed an outlet and decided to dress up her dog in various oscar looks and even though some people thought she was out of her mind, she did catch the eye of women like Leandra Medine from The Man Repeller and Eva Chen who found it hilarious and entertaining; her dog Toast eventually modeled for Karen Walker.

Her brand Megababe is giving power back to women and showing them that there’s nothing embarrassing about the female body

This was the power of social media and Sturino was in awe, however, she could never see herself in front of the camera because there were so few women who looked like her and had her body type. When she started her blog The12ishStyle, she revealed that even though she was very awkward in the beginning because she was still trying to figure out herself and people, the most important thing was that she connected with women. “It took me a while for it to come full circle for myself because I was uncomfortable. But people right away — media people, women I talked to, friends — everyone got it right away,” she added. For Sturino, it was a journey of self-acceptance and #MakeMySize “came from general outrage, and me shopping, and not being able to buy anything because I had gained a lot of weight and I was no longer in the 12, 14 zones, but more in that 16, 18 zones. Basically, I realized that outside of the 12 and 14 range — that once you’re a 16 and 18 — there’s nothing to wear.” She wants to shift the blame from people onto brands because she has seen first hand that clothing brands do only cater to smaller sizes which the large ones are pushed to the back shelf. Today, her brand Megababe is giving power back to women and showing them that there’s nothing embarrassing about the female body. She says, “We don’t have to whisper about it. I just want it to be like: I put my eyeliner on, I put my deodorant on, I put my Megababe Thigh Rescue on. I don’t want it to be something that is your secret thing anymore, because keeping it in the closet like that makes it feel more shameful and it makes it feel like “I’m the only one who has this.”

Image credit: The Newsette

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