How This All-women Super Bowl AD is Changing the STEM Industry

As an homage to women in the STEM domain who are paving the way for future generations, this recent Super Bowl advertisement with the #MakeSpaceForWomen campaign is showing the worth of women in the industry. The advertisement launched by Olay shows an all-women crew who are on a thrilling rise in outer-space who inspire one another to be strong, fearless and to believe in themselves, starring retired NASA astronaut Nicole Stott and actresses, Lilly Singh and Busy Philipps, while Actress Taraji P. Henson plays the role of mission controller. While the Super Bowl has made many waves through their advertisements and half-time shows, studies showed that only 27 percent of the past commercials have featured women and hence, this is a welcome change.

Olay hopes that this will inspire the next generation of scientists, engineers, programmers and space explorers

“We recognize that many industries have yet to reach gender parity, which is why we’re using our Super Bowl ad to feature fearless women who have been trailblazers in their own industries as a way to inspire people everywhere to get involved and support Operation #MakeSpaceForWomen,”  Eric Rose, associate brand director for Olay. Olay has been donating to one dollar to Girls Who Code every time a user tags @OlaySkin and use the hashtag #MakeSpaceForWomen and the brand hopes that awareness about women in STEM and will inspire the next generation of scientists, engineers, programmers and space explorers. According to a study conducted by independent research firm RTI International in collaboration with L’Oréal USA and the Heising-Simons Foundation revealed that 91 percent of women working in STEM believed that gender discrimination continues to remain an obstacle in their career, moreover, 88 percent of respondents stated that gender bias is a huge hurdle in women’s career, especially in the post-doctoral aspect. 

Today, women only make up a quarter of all people working in STEM

In October, NASA astronauts completed an all-women spacewalk and since then women have gone on two more spacewalks, however, “The thing that really impressed me about the first all-female spacewalk was that it wasn’t contrived in any way. It truly fell out of the rotation for spacewalk assignments. It’s awesome that we’re now at a point where our mix of astronauts brings two women in space at the same time to perform a required task,” said Stott. Today, there are so many industries across the world that are yet to reach gender parity and hence, such an advertisement is showing women that this, in fact, will be a reality very soon. At the moment, women only make up a quarter of all people working in STEM and Olay hopes that such a commercial will inspire young girls to take up STEM careers. Stott added, “Pay attention to what you enjoy, and look for role models and other women that are present in these fields to be examples.”

Image credit: PR Newswire

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